The Fake Roley was designed and created as homage to the ultimate watch of status, The Rolex Submariner. Five limited edition color combinations were created exclusively for Helmut Lang.
ABOUT THE ARTIST
California native and New York-based artist, Shelter Serra transforms his ideas into a wide range of media from drawing and print to sculpture and video. His work investigates our culture’s relationship to objects of status and how advertising diversifies consumption, fear and beauty. Born in 1972, Serra studied studio art at the University of California at Santa Cruz and received a Master of Fine Art from the Rhode Island School of Design. His work has been exhibited nationally and internationally at galleries including Cystem Gallery (Tokyo), Space 1026 (Philadelphia), Perry Rubenstein Gallery (New York), and Renwick Gallery (New York).