SOCIAL MEDIA ASSISTANT
Position Purpose
Support Theory, Theyskens’ Theory and Helmut Lang social media through assisting on various marketing initiatives to grow our social media following and digital presence. The primary focus of this role will be to drive Theory’s presence and voice in social media.
The right candidate will have a college degree in business or the arts and sciences, plus 1+ years of relevant work experience. All applicants should have a good understanding of the Theory, Theyskens’ Theory and the Helmut Lang brands and must possess an interest in fashion and the digital space. Furthermore, they must be well-versed in the latest blogs and be active in social communities such as Facebook, Twitter and Tumblr. Candidate needs to be enthusiastic, reliable, nimble, innovative, creative, strategic, a forward-thinker and have an honest work ethic.
This position reports to the Social Media Coordinator.
Responsibilities include
- Assist in being the voice for Theory on social media including daily posts, live tweeting, responding and escalating as necessary on Facebook, Twitter, Foursquare and Boutiques.com to stay engaged and involved in the “conversation.”
- Maintain: Theory’s custom Facebook tabs (using the Buddy Media Platform), Facebook Page, Twitter and Foursquare with fresh, new content
- Assist in organizing and coordinating all necessary assets (web-safe imagery, video, trackable links, etc) for all brands
- Campaigns: assist in execution of new initiatives to help grow the social fan base for all brands
- Reporting: build and distribute weekly and monthly dashboards and reports on social media performance for all brands
- Promotions: assist in execution and tracking of social media promotions and sweepstakes for all brands
- Be current on all new emerging technologies and social communities
- Participate in the development of social media strategies and key programming for all brands
- Manage the editorial calendar(s) for several social media channels requiring heavy collaboration with other internal departments such as retail, public relations, ecommerce and design.
- Assist in other general social media and digital responsibilities including special projects with top bloggers
Qualifications
- Knowledge of social media channels/ platforms such as Facebook, Twitter, Tumblr, Foursquare, Instagram, Soundcloud, Polyvore, Boutiques.com, Svvply, The Fancy, Pinterest, etc
- Knowledge of digital space, upcoming social communities, Ipad/ Iphone applications and new innovative technologies
- Knowledge of Microsoft programs including Excel, Word and Power Point, and possess the ability to quickly learn other software and social media management platforms to drive various marketing programs (Google Analytics, Google, Buddy Media etc.)
- Strategic and forward- thinker with creative problem solving and exceptional writing skills
- Strong analytical skills with ability to pull key learnings from data and analyses
- Strong organizational skills and penchant for details
- Strong desire to learn and eager attitude
- Well developed writing and verbal skills
- Ability to work in a fast-paced, multi-tasking environment with proven administrative & organizational skills
- Bachelors degree required
Contact: Please email your resume and cover letter to blog@helmutlang.com.
